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- Customer Centric
- Purpose / Benefit stated up front
- Useful and Relevant to intended audience
- Intuitive Navigation - ease of use
- Satisfies a known customer need
- Visual Appeal - Interesting
- Functional and efficient operation
- Consistent with company marketing strategy
- Integrated throughout your organization
- Easy to find
- Clear purpose and strategy
- Fresh and new - frequent updates
- Measured for effectiveness
- Look better than your competition
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