Essentials of a Successful Web Site BY TOM NEWTON Customer Centric Purpose / Benefit stated up front Useful and Relevant to intended audience Intuitive Navigation - ease of use Satisfies a known customer need Visual Appeal - Interesting Functional and efficient operation Consistent with company marketing strategy Integrated throughout your organization Easy to find Clear purpose and strategy Fresh and new - frequent updates Measured for effectiveness Look better than your competition

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©2002 Tom Newton P.O. Box 785 Lake Oswego, Oregon 97034
Tel: 503-708-1218 Fax: 503-655-2155 tom@tomnewton.com

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