Pitfalls of Web Site Design BY TOM NEWTON Doesn’t support company objectives Lack of Client/Customer focus Failure to educate company personnel Trying to do too much too fast Over use of bells and whistles with no real purpose Slow and inefficient design, long downloads Failure to deliver customer support/service Not maintaining and/or updating the site regularly No reason for visitors to come back Unqualified people designing the site to save money Forgetting to integrate site with your traditional business Neglecting to test your site• Failing to prepare for success

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