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Internet Marketing Research
Identify all the possible roles for the Internet as a tool to meet
your objectives. Validate an appropriate budget to justify your
effort.
Customer Centricity Analysis
Are your customers/clients interested in using your site? Does it
meet their needs? Is it intuitive? Do they have a reason to come
back? Are you building a relationship with your audience? Are the
promises made on the site fulfilled? Is customer service effective?
Internet Strategy Plans
Design analysis, objectives for your web site, site map development,
key messages, search engine strategy, drive traffic to your site,
measure results.
Internet Integration Analysis
Does your web site support your larger marketing and communications
activities? Is your organization embracing the technology and supporting
its success? Are essential customer service components in place
and effective?
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